The questions that you ask an investor reveal as much about you and your business as the answers. Many entrepreneurs are focused on finding the best answers to investors in order to ace investor meetings. What if you knew that the most important part of your interview asking the appropriate questions.
Finding the right investors is essential for your startup. They can also provide invaluable mentorship and connections that can aid your business in its growth and define its path.
You should be able to answer questions regarding the risks, challenges and potential pitfalls of your business. You should also be ready to provide a detailed explanation of how you plan on overcoming any obstacles that may be encountered and how you’re committed to the success of your company.
Be prepared to discuss any investment contract. Generally, you will need to negotiate with investors for the best terms that your company can get. This includes the percentage of equity you are willing to surrender in exchange for funding, and any other requirements that you might need in exchange for the investment (such as an agreement to raise follow-on funds or a set timeframe for a return on investment).
It is also important to talk about how your company’s unique value proposition will generate a substantial ROI for your investor. This is a great opportunity to highlight your company’s most distinctive features and show how they can make a difference in the market.
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